Colors That Sell

If you plan on listing and selling your home by the end of 2025 understand that per the National Association of Realtors (NAR) 93% of buyers look at listing photos online first. Color is the first design element they subconsciously judge.

Zillow’s interior paint analysis 2025 reveals that nature-inspired, deeper hues—such as olive green, dark gray, and navy blue—are linked to higher home sale prices. Buyers show particular preference for olive green kitchens, dark gray living rooms, and navy blue bedrooms. These rich, earthy tones feel contemporary and align with the sought-after aesthetic of organic modernism. Though bold, they can add significant value, making them a smart, strategic choice for sellers aiming to attract today’s market. In 2025, 43% of all homebuyers are millennials—the most color-aware and design-influenced demographic to date per NAR.

Painting overall is one of the best returns on investment (ROI) when making properties more marketable for selling and renting.

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Photo by: @spacejoy